Who We Are

W. Howard Associates Company History

W. Howard Associates was founded April 1, 1983 as a Manufacturers Representative focused on RF/Microwave, Interconnect devices and Sensor products. The company was founded by William H Howard, Louise C. Howard, and W. Brant Howard as a spin off of TX Sales, Inc. – a Rep company based in Ft. Wayne, IN since 1971. Through the years, the Company has evolved from a focus on high-rel products in the 1980’s to the following vertical markets in the 1990’s:

Communications – wireline and wireless

Medical equipment OEM’s

Industrial/Test and Measurement OEM’s

Military and Aerospace

Mass Storage

W. Howard Associates has grown revenues since it was founded by employing the best people to bring solutions to our customers and principals to meet their challenge. As we move to the next millennium, W. Howard Associates has developed the skills for communicating with our customers and principals to grow sales and provide solutions. To grow and meet goals in today’s high-tech markets we need to touch our customers and principals using many different methods. Our team has the following tools available:

WEB site with links to our Principals

Internal WEB development to dynamically update information

Goldmine Contact Management software with over 30,000 contacts for scheduling customer and principal follow ups

Automated order, quote, sample, forecast and sales lead tracking

The Manufacturers Representative of the next millennium must have every mode of communication to provide information to solve the challenges of engineers, manufacturers, and principals. With the proliferation of the web, it is essential to have a dynamic website to steer customers to our principals. With our dedicated, high speed internet connection, FTP server, and our dynamic WEB site we can promote new products releases and link to Principal WEB information. This electronic data is key to sharing information and setting up face to face meetings that result in sales for our Principals.

Our roots in this business are 35 plus years. We have a combination of experience and youth that generates the energy to grow the business and exceed our Customers’ and Principals’ expectations.