Our Mission

Connect Manufacturers to Opportunities to Empower Consistent Growth

Who We Are

Manufacturers’ Representatives Covering CO, UT, MT, ID, WY

We are a dedicated group of professionals who have been in the forefront of technical exchange and manufacturer representation for decades.

Howard Associates offers a level of institutional knowledge that is unmatched, through our longevity in the business. W. Howard Associates has long-term relationships with both our manufacturers and our customers and we take pride in serving them both.

Howard Associates continuously grows revenue by employing the best team to guide our customers and manufacturers in a consultative sales environment. We excel at helping our customers and manufacturers build the best products in the market. We connect our manufacturers with the key engineers. We pride ourselves in providing value to both by knowing our manufacturers products. W. Howard Associates has developed the processes for communicating with our customers and manufactures to grow sales and empower these connections. We are constantly developing our web site to dynamically improve information. To enable sales and meet the growth goals of our manufacturers, we touch our customers and manufacturers using many different methods. Our team uses the following tools:

  • WEB sites and social media like Linked In.
  • CRM with over 40,000 contacts for contacting customers, marketing campaigns and manufacturer follow ups.
  • Automated order, quote, sample, sales lead tracking and forecasting.
  • Virtual meetings for prospects and customers.
  • Hosting for Virtual manufacturer visits. (COVID Safe)

As a Manufacturer’s Representative W. Howard Associates focuses on communication to provide solutions and solve the challenges of engineers and OEM’s. With the proliferation of social media and virtual meetings, it is essential to have every tool available to connect customers to our manufacturing partners. With our in-house IT and marketing staff promote new products releases and drive viewers to manufacturers website. These marketing efforts are key to developing quality leads, sharing information which drive meetings that result in sales.

Since 1983 W. Howard Associates knows who in our territory is doing the designer work, who is doing the buying, what programs/designs they are working, when we need to be in front of the decision makers, where the products are designed, built and purchased, how to grow the business and exceed our customers’ and manufacturers expectations.